News for 'Media Marketing'

'Markets Never Expected Coalition Govt'

'Markets Never Expected Coalition Govt'

Rediff.com5 Jun 2024

'Till the time you have the equations right the market will remain concerned.' 'If the (coalition) government is taken care of, then probably (the markets will) come back to its rhythm.'

Will Godi Media Change In Modi 3.0?

Will Godi Media Change In Modi 3.0?

Rediff.com28 Jun 2024

'The election results mean that the Opposition can no longer either be ignored or attacked in the way that it has been.' 'For this reason it will be interesting to see how it behaves from here on and whether there is any change in its behaviour,' notes Aakar Patel.

'People Of Poonch Are In Absolute Panic'

'People Of Poonch Are In Absolute Panic'

Rediff.com8 May 2025

'Five hours of bombardment by the Pakistanis should not have happened.' 'India should have sent the air force to bomb the Pakistanis where they were raining fire on us.'

It's The Enemy's Flag. I Still Won't Step On It

It's The Enemy's Flag. I Still Won't Step On It

Rediff.com3 May 2025

'I'm not dismissing the anger that drives people to stomp on the enemy's flag. 'In times of collective grief and rage, that kind of expression is understandable, especially in the age of viral content. 'But must I do it too?' asks Nikhil Narayanan.

Will China start talks with US on tariff reduction?

Will China start talks with US on tariff reduction?

Rediff.com2 May 2025

China on Friday said it is assessing whether to start trade talks with the US on tariff reductions following recent approaches by Washington, a move that would possibly ease the tit-for-tit tariff war between the world's two largest economies. "China is making assessments as the United States has recently reached out to convey messages to China through relevant parties many times, expressing hope to engage in talks with Beijing over tariff issues," the Chinese Commerce Ministry said in a statement in Beijing.

The little-known BluSmart founder

The little-known BluSmart founder

Rediff.com1 May 2025

As the Jaggi brothers - Anmol Singh Jaggi and Puneet Singh Jaggi - find themselves at the heart of the financial mismanagement in the Gensol-BluSmart saga, attention on the third BluSmart co-founder, Punit K Goyal, has taken a notably different turn.

Did US Intervention Off-Ramp Conflict?

Did US Intervention Off-Ramp Conflict?

Rediff.com17 May 2025

In the India-Pakistan situations, off-ramps have come either through foreign mediation (after months of kinetic warfare over Kargil, and a long stand-off with Op Parakram) or when a situation made it possible for both sides to claim a win, explains Shekhar Gupta.

Why's Mukesh Ambani Betting Big On Media

Why's Mukesh Ambani Betting Big On Media

Rediff.com28 Mar 2024

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar.

Modi-Musk Talk: Will Starlink Get Go Ahead?

Modi-Musk Talk: Will Starlink Get Go Ahead?

Rediff.com19 Apr 2025

Starlink's application for offering satcom services in India had been held up for the company's inability to comply with mandatory ownership disclosure norms.

Blackout back in many Punjab districts after Pak breaches truce

Blackout back in many Punjab districts after Pak breaches truce

Rediff.com11 May 2025

Blackout measures have been imposed in many districts including Hoshiarpur, Ferozepur, Fazilka, Pathankot, Patiala, Moga, Kapurthala, and Muktsar districts.

Haldiram inks pact with Temasek as strategic investment partner

Haldiram inks pact with Temasek as strategic investment partner

Rediff.com30 Mar 2025

Haldiram has entered into an agreement with Temasek as part of which the Singapore-headquartered global investment firm will "acquire an equity stake from the existing shareholders" of India's largest packed snack and sweets company and restaurant operator, according to a statement issued on Sunday. It did not disclose details of the deal or the valuation at which Temasek acquired the equity stake, but this is the first official confirmation of the deal from Haldiram.

Tariffs are integral to Trump's vision for US economy

Tariffs are integral to Trump's vision for US economy

Rediff.com23 Apr 2025

Trump may temper his approach from time to time, but to think that he will change his basic philosophy is delusional, asserts T T Ram Mohan.

Ceasefire: Residents in Punjab asked to resume normal life

Ceasefire: Residents in Punjab asked to resume normal life

Rediff.com11 May 2025

Calm prevailed in Punjab, especially in the border areas of the state, on Sunday morning, following an understanding between India and Pakistan to stop all firings and military actions on land, air and sea.

Manga Fever Takes Over India

Manga Fever Takes Over India

Rediff.com12 Feb 2025

'Netflix, Amazon Prime Video, Crunchyroll, and Disney+ Hotstar are continuously expanding their Anime libraries.'

Cop Beats Up Boy For Entering Mock Drill For PM

Cop Beats Up Boy For Entering Mock Drill For PM

Rediff.com7 Mar 2025

The incident occurred when the Surat police was conducting a mock drill for Prime Minister Narendra Modi's visit to the city.

Ultra-luxury housing in India sees shift to ultra-customised marketing

Ultra-luxury housing in India sees shift to ultra-customised marketing

Rediff.com18 Jun 2024

With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.

Haldiram's Delhi and Nagpur arms complete merger of FMCG biz

Haldiram's Delhi and Nagpur arms complete merger of FMCG biz

Rediff.com8 Apr 2025

The process of merging Haldiram's Nagpur and Delhi branches to form Haldiram Snacks Food Private Ltd has been completed, informed its CEO Krishan Kumar Chutani on the social media platform LinkedIn. "A new chapter begins in the Haldiram story, and it's a significant one," Chutani posted on LinkedIn on Monday.

Internet suspended, 34 held after communal clashes in Bengal's Mothabari

Internet suspended, 34 held after communal clashes in Bengal's Mothabari

Rediff.com29 Mar 2025

The situation remained tense but peaceful during the day, amid heavy police deployment in the area.

'Lost 6 Years Preparing For NEET. Can I Do MBA Now?'

'Lost 6 Years Preparing For NEET. Can I Do MBA Now?'

Rediff.com7 May 2025

rediffGURU Dr Nagarajan JSK helps students make the right career choices.

Why Study Abroad When You Can Study In India?

Why Study Abroad When You Can Study In India?

Rediff.com6 May 2025

'Indian private universities can provide world-class education at one fourth the cost, home comforts, and direct links to Indian and global industries.'

JioStar to Earn 6,000 Cr from IPL

JioStar to Earn 6,000 Cr from IPL

Rediff.com19 Mar 2025

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore.

Tariff war: RBI more worried about its impact on growth than inflation

Tariff war: RBI more worried about its impact on growth than inflation

Rediff.com9 Apr 2025

Amid the ongoing global tariff war, Reserve Bank Governor Sanjay Malhotra on Wednesday said he is more worried about its impact on growth than inflation. Speaking to the media after presentation of the first bi-monthly monetary policy for the current financial year, Malhotra said, RBI has reduced the growth forecast for 2025-26 by 20 basis points to 6.5 per cent.

Check Out Wedding Decor Trends!

Check Out Wedding Decor Trends!

Rediff.com27 Feb 2025

Wedding decor is going beyond aesthetics, embracing grand elements in a nod to the couples' personal stories.

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Rediff.com3 Apr 2025

"These latest so-called 'Liberation Day' tariffs are reckless and self-destructive, inflicting financial pain on Illinois at a time when people are already struggling to keep their small businesses afloat and put food on the table."

The Best Engineering Streams After Class 12

The Best Engineering Streams After Class 12

Rediff.com29 Apr 2025

Computer science has been an evergreen choice among engineering aspirants. However, with the rise in AI, students are increasingly realising the potential of automation and robotics.

Singapore's ruling party sweeps back to power

Singapore's ruling party sweeps back to power

Rediff.com4 May 2025

Singapore's long-ruling People's Action Party (PAP), led by Prime Minister Lawrence Wong, has secured a landslide victory in the country's general election. The PAP won 87 of 97 seats, with voters endorsing the party's focus on stability and economic security amidst global uncertainties. Wong expressed gratitude for the strong mandate and vowed to tackle concerns about the cost of living and housing. The results mark a significant win for the PAP, which has been in power since Singapore's independence in 1965.

Drowning In A Sea Of Entertainment

Drowning In A Sea Of Entertainment

Rediff.com22 Jan 2025

'There is simply too much to watch, read and absorb.' 'Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.' 'Add TV (just under 4 hours), other media, and the figure is closer to 7 to 8 hours a day for over one-third of Indians,' points out Vanita Kohli Khandekar.

Union Budget 2024 remains largely neutral for stock markets in India

Union Budget 2024 remains largely neutral for stock markets in India

Rediff.com25 Jul 2024

Overall market reaction to the Budget was neutral. Investors absorbed the changes to the tax rates (positive for salaried class) and capital gains taxes (CGTs, negative due to the removal of indexation and increases. Other proposals largely pertain to supporting rural development, buybacks taxed as dividends, Custom duty changes that impact multiple sectors, higher outlays for clean energy, etc. There's some moderation in the growth of capex outlay across defence, fer

India sees record deal activity in Feb at $7.2 bn

India sees record deal activity in Feb at $7.2 bn

Rediff.com15 Mar 2025

India witnessed a record-breaking surge in deal activity in February, with 226 M&A and private equity deals totaling $7.2 billion -- the highest monthly deal volume in the last three years, according to the Dealtracker report of Grant Thornton Bharat. "This represents a 67 per cent increase in volumes and a 5.4-fold increase in values compared to February 2024, while a 14 per cent increase over the previous month," it said.

Goyal's Comment Sparks Startup Uproar

Goyal's Comment Sparks Startup Uproar

Rediff.com5 Apr 2025

'The startup ecosystem, the government, and the owners of large pools of Indian capital need to actively support the creation of these local champions, not pull down the teams that are trying hard to get there.'

Trump offers olive branch to China after counter tariffs

Trump offers olive branch to China after counter tariffs

Rediff.com5 Apr 2025

US President Donald Trump has proposed a deal to China that would see the sale of TikTok's US operations to an American buyer in exchange for a reduction in tariffs on Chinese exports to the US. The proposal comes amid a trade war between the two countries and follows China's retaliation of Trump's tariffs on Chinese goods. Trump has also said that tariffs are a powerful economic tool and that he is determined to ensure fair trade between the US and China.

Apple receives notice over iPhone performance

Apple receives notice over iPhone performance

Rediff.com23 Jan 2025

Consumer Affairs Minister Pralhad Joshi said on Thursday said the Consumer Protection Authority (CCPA) has issued a notice to Apple Inc regarding alleged performance problems with iPhones following the iOS 18+ software update.

How Adani Countered Hindenburg And Made The Boldest Comeback

How Adani Countered Hindenburg And Made The Boldest Comeback

Rediff.com22 Apr 2025

Hindenburg Research, the forensic financial firm that challenged the Adani Group, took its name from the infamous airship that burst into flames upon arriving in New Jersey in 1937. And the counter to its damning report against the conglomerate was dubbed 'Operation Zeppelin,' named after the German dirigible airships used for reconnaissance and bombing during the First World War.

Farmer leader Dallewal ends 130-day hunger strike, says stir to continue

Farmer leader Dallewal ends 130-day hunger strike, says stir to continue

Rediff.com6 Apr 2025

Punjab farmer leader Jagjit Singh Dallewal has ended his hunger strike which he began on November 26, 2022, to press for various demands of agitating farmers including a legal guarantee on the minimum support price (MSP) for crops. The announcement came after appeals from Union Agriculture Minister Shivraj Singh Chouhan and Union Minister of State for Railways Ravneet Singh Bittu. Dallewal said he would continue to fight for the MSP guarantee and other demands.

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

Rediff.com26 Mar 2025

JSW Steel, owned by Sajjan Jindal, has emerged as the world's most valuable steelmaker, boasting a market capitalisation (mcap) of nearly $30.31 billion, according to Bloomberg data.

No more free IPL streaming: JioHotstar to offer hybrid model

No more free IPL streaming: JioHotstar to offer hybrid model

Rediff.com14 Feb 2025

The Reliance-Disney joint venture's new, rebranded streaming app JioHotstar will offer subscription plans starting at Rs 149.

Reliance, Disney merge to form Rs 70,000-cr JV

Reliance, Disney merge to form Rs 70,000-cr JV

Rediff.com14 Nov 2024

Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.

Rahul calls for JPC probe into stock market crash

Rahul calls for JPC probe into stock market crash

Rediff.com6 Jun 2024

He alleged that besides Modi and Shah, Finance Minister Nirmala Sitharaman had also commented on the stock markets ahead of elections, which has never happened in the past.

'When An Influencer Promotes Everything...'

'When An Influencer Promotes Everything...'

Rediff.com18 Feb 2025

'All credibility is lost.'

Myanmar earthquake toll rises to 1,644; over 3,000 injured

Myanmar earthquake toll rises to 1,644; over 3,000 injured

Rediff.com29 Mar 2025

The death toll from a devastating 7.7 magnitude earthquake that struck Myanmar has risen to more than 1,000, as rescue workers continue to recover bodies from the ruins of collapsed buildings.